In Mid- March,2015 we invited over 135 women aged 23-39 in four Chinese cities as well as the Hong Kong SAR (Special Administrative Region)., to talk to us about their skin and their most pressing skin care concerns. What matters most to them about their skin? 

The results were astonishing: 

• Hyperpigmentation
• Large Pores
• Lack of moisture in the skin

Hyperpigmentation and thus their concern to navigate skin towards even whiter complexion was the single most named concern.

It was followed - in this age group - only by the wish to refine pores and receive better moisturization through hydration products. 

Our first product line will thus have it's focus on whitening, pore refining and hydration.

Let's get started and look for the right ingredients!